Thursday, 19 March 2009

Analysis of Logos


Research
Many filming companies within all there films always consist of there logo appearing either beginning or after there film and also on there DVD/Video cover, advertisments including flyers, billboards, news ad, Television trailers, Internet, cinemas and many more.

By doing this, it's making more publicity because us as the audience know if we like a film by a certain filming company we know were going to watch any other films done by this company, so by having a logo this would make us more aware who its done by. Most logos are big, bold, readable and sometimes do appear to have some soundtrack in the background such as Warner brothers home entertainment seem to be very verstile and link the genre of there film to there logo for expamle.






As you can see this clip shows where Warner Brother Studios is situated, they have added a gold tinge to the picture to make it look more sepia also then a wavey motion appear to make the image look glossy and mirrorie thats when we realise that the gold tinge is the Warner Brothers logo when it suddenly zooms out onto to screen whilst Bugs Bunny walks along with a carrot, this symbolises that the film may be for children of a young age since we all know that Bugs Bunny is from Looney Tunes.

Warner Brothers
The first Warner Brother logo was during 1923-1929 which was named the 'Brian shield' this consited of a black background a rather large, shaped shield, with a very wide top. The top part of the shield shows a picture of the Warner studio, the bottom having a squashed, stylized "WB". "A WARNER BROTHERS" is above the shield (with "WARNER BROTHERS" in an arc around the shield, the first Columbia logo), with "PRODUCTION" below.

Soon after that from 1929-1936 came the second logo which the words 'WARNER BROS.PICTURES INC' appear and then below that '& THE VITAPHONE CORP' appears in much smaller font, with the 'VITAPHONE' using electric style letters. Below that was a small WB shield in style of the first logo behind this was picture of a flag waving like it was in the wind.

Next, in 1936 was the 'Zooming Shield' which was a over cloud setting with a WB shield design thats zooms to the screen with the words 'WARNER BROTHERS. PICTURES, INC Presents' appearing over the shield.

Within that time they created once again a new logo in the mid 1940's this given the nickname the 'WB Shield' this was suppose to be a more realistic version with 'WARNER BROTHER. PICTURES. INC' over the shield and below presents. This logo was all displayed in a sepia colour. Music then started to appear on the logos normally the bginning of the film or a theme tune.

as the years goes by they get more and more updated as you can tell, since nowdays there logo is in colour with SFX, music etc this just shows that technology has expanded from the 1920's vigourously till now.

Logo Idea's..

After looking at different logo's by popular and successful production companies such as the Warner Brothers, above. We decided to play with different ideas such as;

This was the first idea we came up with, and we actually really liked it and decided to keep it. The idea was inspired by our characters.


















Mis en Scene Ideas

Costume Research
As our genre is dance, clothing plays a big part in telling the audience about the characters; their attitudes and status. Clothing can give the audience a real good sense of what this character is in for.

For our opening sequence we have researched about the clothing that dancers wear, and as a dancer myself I can also use personal input for this. We are only using two different types of dace in our opening sequence, Ballet and Street, so these will be targeted in our research.

Form research we have found that, to begin with dancers use to wear their own clothes and not specially designed costumes. In them days it would have been tight corsets and long heavy skirts. But wearing these clothes restricted the movement of the dancers, only allowing them to do simple, executed movements. Also all the different elaborate colours that the dancers use to dress in made it hard for the chorographer to differentiate each person from one another and see clearly what they were doing.
But a woman called Marie Camargo was the first ballet dancer to shorten her skirt. She did this to enable the audience to see her intricate footwork and movements she was performing. This began a revolution in dancewear, restricting dancewear to simple, lightweight, clinging robes. Greek models influenced this so this style also became a fashion, not just for on the stage also street wear.
A costume maker and designer at the Paris Opéra were known to invent tights. This changed dancers freedom, allowing them to move a lot easier and meet a greater technique above what they were previously limited to. This then caught onto all different choreographers and designers. A lot of changes happened with the clothing, but the tightness and movement was still a major element. We found this quote:
"The dress of dancers should always sit close to the shape, and fit perfectly well, that no part of the outline of the figure may be concealed; care being taken that the dress be not so tight as to confine or embarrass any of his movements or attitudes."
Really lets us know how important this dancewear was.
The leotard was then put in place and modern day dancers have stuck with this dancewear.

Most street dancewear throughout the years has consisted of wearing what you like. But grew to a uniform of baggy clothing, But still should keep the same aspects of the ballet uniform of being able to move and easier to meat greater technique.

As a dancer myself I can back up my research.
I have been dancing since I was two years old and my uniform in a ballet lesson has always been consistent, wearing: tights, leotard and a skirt. The uniform I have worn has been mainly made from lycra, as this allows freedom and movement for the body. Also clings to the body allowing the body to be seen. Colours and different styles can change throughout the grades but has always been very neat, tidy and uniformed.
In a Jazz or street lesson we have always been allowed to wear what we like to a certain extent. Clothes that I could move about in, not get hot and be able to stretch in were allowed but otherwise not. In younger grades I would wear dancing outfits made from lyrca but as I have achieved higher grades the uniform that is mostly worn now is joggers, tank top, or any lightweight top and trainers.


Location Research
For our opening sequence we have researched about different locations to suit our genre for filming, we concluded to a studio and the street. Since we thought these two locations would suit our genre (Dance) also location is a main aspect of a film, it sets the mood of the genre and lets you know as an audience what the film might be about and what you will see within the film.

Ballet dancing is normally performed in a studio or on stage, since they need a lot of space to warm up and practise their moves.

Ballet studios normally consist of a big, spaced out room with one side full of mirrors, top to toe and the other side with a bar the full of the room. Studios normally have mirrors so that the dancers can see their reflection, to see whether they are performing to their standards or correctly doing the right choreography. Also a bar is used to do different tasks, such as warming up your muscles, arms and feet, the bar helps them keep steady and hold them up right in a sophisticated position, basically gets you prepared for centre work.

Whereas we got the idea of the street since many American street performers are portrayed to start off in the street since they cant afford the luxuries that ballet dancers might have also where we have researched different Dance opening sequences such as step up + step up 2 etc we realised that it's mostly filmed and based within the streets. This gives the film a more up beat agressive feel and gives us as the audience an impression of the characters and the way they live.

Within the streets, this seems to consist of lamp posts, trash cans, roads, cars, walls, grafitti etc. These are normally featured without street dance films/opening sequences since with those objects you can make sounds, dance round or on top of them or even move them, this gives a more urban feel to the film/opening sequence.

Music Research

I will be investigating music and how it affects or creates motion or certain emotion to a scene in a movie. I will also include different examples from films as evidence.

Music can be defined as an artistic form of auditory communication incorporating instrumental or vocal tones in a structured and continuous manner. This is a definition off a Google website. But with many people the definition of music can be answered off the top of their heads with their own personal definition, being what music actually means to them and what it does to a person in terms of emotion. Having asked around and looked around on the Internet, there was one particular explanation of music that I liked. This is from the popular DVD ‘Kings Of Comedy’ which featured famous comedians such as Steve Harvey. On it he said ‘When you hear the first hear the song, you just lite up!’ I love this explanation because it explains what music can actually do to a person, emotionally.

There are different genres of music that are played and practiced around the world. Labeling music with genres often do not reflect a specific culture or race but are closely related to styles which often overlap and cause unnecessary controversy. For example, many people think Goths and Emo’s support heavy metal bands and electronic. Many say this type of music is dark and is closely associated with death. This point is arguable, as I personally don’t think so; it’s a person personal preference. The same is with Hip Hop, that it is violent music with no constructive meaning, whereas I think it is poetry, true Hip Hop that is. There are many other genres such as, Classical, Country, Rock, Pop, R’n’B and Soul, Rap and Hip Hop, Reggae, Jazz and Latino to name a few. The few I mentioned are the most popular type of genres of this century, and can also be categorized as mainstream. This point again, is arguable. Mainstream music is overrated songs or albums that receive mass popularity and it is music that you normally listen to on the radio or on the charts, well known by the general public. Mainstream music is often said to be ‘not real music’.

When planning and creating a dance film, the production company hires a specialist in music who will be able to provide the appropriate music for the scenes which will need music or any form of sound. When dance movies are in the production process, majority of them use mainstream music or popular music, as others prefer to call it. Most of the ‘popular music’ is ‘Hip-Hop-y’ or ‘Pop-y’, all of which are dance music genres. This music is appealing to most social group. For example the US and UK hit number one song ‘Low by the US rapper ‘Flo Rida’, was made popular by the hit movie ‘Step Up 2 The Streets’.

Dance Genre Research

Research
Dance is a type of art that shows the movement and passion of the body normally to rhythmic beat or a piece of music. It also expresses ones feelings with the different types of genres such as Latin American is more cultural and passionate whereas street is more up beat and agressive but either way its dance.

Types Of Genres
Ballet
Tap
Jazz
Lyrical
Commercial
Street
Latin American
Salsa
Theatrical
Cultural
Breakdance
Acrobats
Modern
Swing
Rock 'n' Roll
Country Western
Belly Dance

and many more but these are a few of the main types of genres the commmunity nowadays enjoy. We also done a survey to se what genres were popular. The genres we used were:
Tap
Baller
Latin American
Street
Modern
Jazz Lyrical
Theatrical
We chose these genres since we thought as a group that these were some of the main genres that people enjoy to watch or do. The survey was out of 10 people within the age range of 16+, we found out that street was the popularist with Ballet coming second and Tap third. We then decided to research the two favourable genres since we were considering of having these two of the genres within our opening squence.

Questionnaire

Name:………………………………………………………………………………………………………...

Female  Male 

Age:…………………………………………………………………………………………………………...

What is your favourite type of movie genre?
Romance  Thriller  Action  Dance  Comedy  Other 

If ‘Other’ please state:
…………………………………………………………………………………………………………………

Why do you prefer this genre?
…………………………………………………………………………………………………………………

Do you enjoy dancing films?
Yes  No 

Within a dance film what would you expect the dancers to be wearing?
…………………………………………………………………………………………………………………

If a dancing character was shown to be wearing tights, leotard, skirt and a neat hair style what impression would you get from them?
That they are:
Pure  Posh  Rebel  Poor 

And if a character were shown to be wearing baggy clothing with trainers what impression would you then get from them?
Pure  Posh  Rebel  Poor 

What location would you expect to see a dancing film set?
…………………………………………………………………………………………………………………

Would well known institutions make you more likely to watch that film?
Yes  No 

What would make a film more interesting to you?
Interesting shot types  Able to relate to the characters  A lot of music  Fact  Fictional 

Analyzing Title Sequences


We analyzed a variety of title sequences so we could get a insight on many genres, also this helped us to decide what genre we was going portray within our opening sequence. So we chose the followling main genres such as; Action, Thiller, Comedy, Romance and Dance to research.

Opening sequences- Dance genre

Step up:
· Title Sequence
Music: Petey Pablo- Show me the money
Fades from ballet dace to street dance- white titles
In each scene the camera works its way up- feet to head
Starts off with ballet dancers walking and stretching in a studio- wide shot
Then fades to street dancers walking around slapping hands – wide shot
Music starts…
Ballet dancers in strict dress code- in studio- Lots of lighting
Street dancers in baggy tracksuits- in street- low lighting
· Opening sequence
Introducing the street dancers
Music: Get It (T.I)
Shot reverse shot of man on seat and young boy standing asking where “Tyler is”, man on seat replies “where you think”?
Natural lighting, quite amber
A lot of people in the background
Flash to dance floor where boy “Tyler” is dancing with a girl. Camera continuously on Tyler
Low lighting
Dressed in baggy tracksuit tops and baggy jeans, some in hats
Lots of people dancing in the background but camera sticks on Tyler.

This opening sequence includes microelements that set up the movie basis, the characters and genre. There is a distinctive difference between the hip-hop and ballet dancers. This is all shown through mise en scene; the lighting lets the audience imagine that the ballet dancers have purity about them as there is high lighting coming through big sash windows within a studio and the hip hop dancers are shown to be dancing in the street with low lighting making it very dark- also showing contrast between the two groups. The music includes a classical instrumental but playing over the top is very funky hip-hop music, suiting both groups of people. This could also imply that these two groups of people can match and can join together; suit each other’s needs. The main use of the title sequence is to show the credits.


Horror - Sweeney Todd The demon barber of Fleet Street

-DreamWorks - Dark theme
-Eery Music
-Organ minor/major keys
-Warner Bros Pictures

-Old English writing Credits - White
-Anitmation - Lightening, rain, thunder, chimnies
-SFX of thunder and pattering or rain
-Panning sideways of top view of houses
-Zooming onto old, tattered, non see threw window on roof toop
-SFX of lightening to then appear a chair in a empty room - POV
-Splatter of blood appearing on window with SFX
-Wind, string instruments sounding delicate but haunting
-Camera tilting/panning following blood trail down the walls zooming onto various images on the wall
-Mechanical noises - bolts and screws - blood turning on the machinery
-Music becoming louder until blood hits door for then to open
-Then appears 'Sweeney Todd' in blood like, bold, red letter - ''The demon barber of Fleet street'' - white smaller writing below main title
-Music at highest peak with mixture of minors to cause unsteadiness
-Following down to cellar - squelching noise - substance pushed out of machinery turning into a liquid solution (blood)
-Titlting down into blood - zooming
-Fast pase music - camera panning/titlting fast - swirling, aerial
-Fire appears - jumpy - major high wind instrument
-Pies - sizzling - mid shot zooming out to view blood trail
-Titlting down to water flow zooming backwards

The opening sequence for Sweeney Todd is very effective since throughout the whole 3.24 mins of the sequence the camera is in a point of view shot which makes us as the audience feel like we are within the scenery and included within the film also this makes the audience want to view more. Whereas the dullnes, darkness and erriness of the opening does give some chills down our spines with the music being mostly minor keys including wind, string and the organ which is famously known for quite alot of horror films also the use of the special effects/animation is very effective with the thunder, lightening, blood and roof tops this sets of the mood of the genre of the film. Overall, i think this is a successful opening sequence in the way its shown from different angles following the trail of blood to form the machanical machinery to move.

Welcoming

Main Task - Opening Sequence/Credits
Welcome to our blog which consists of research within our film genre, logo analysis, rough cuts, final cuts etc. Throughout the course we have been asked to produce an opening sequence for our main media product. Therefore we had many ideas on what we may and dont want to protray within our film, also since being a big class of 20+ students we wanted to be different and do a genre that nobody else is doing.

Firstlt, we had to come with a productions name for our group at first we didnt have no idea unitl we tried to put all our names together being Joyce, Emily and Elizabeth. We then thought 'JEE' or 'EEJ' but they didnt seem very professional or catchy so then by changin my name 'Elizabeth' to my 'Liz' we came up with 'JEL' this suited our group very well and we all had agreed on it.

Then we had to think what could our film be about, the plot, genre etc, we decided to do a questtionaire for others to have feedback on what genre they wouldnt mind seeing and out of this we had 'Dance' which was really good since dance conveys alot of moods, feelings so this would be a good chance to show off these aspects.

Whereas the tuffest thing to decide was the name of the name!







Target Audience

The British Board of Film Classification classifies films on behalf of the local authories who license cinemas under the Licensing Act 2003. Using the guidelines of BBFC, our film would be clasiffied under as a PG. This stands for Parental Guidence. Meaning that parents might wish to check up on it before showing it to their younger children. It might have some violence. If its romantic it might have some sexy scenes or very brief nudity. It also might have some of the milder swearwords such as Stupid, idiot, etc.
I think that this fits well with our film as our film is based around rivalry between young dancers from both ballet and street. Our film with not contain a lot of violence besides the odd pushing here and there and the aggressive attitudes between the dancers. As well as that our media production does not contain any sex scenes or nudity besides the dresscode for some of the female street dancers that will wear half tops or shorts and show a little bit of skin. I think overall parents would not mind letting their younger children watch our production as it is not too explicit or over exposed for the younger audiences.
In conclusion these classifications are made so that younger children, children and teenagers are not exposed to material that could influence them to imitate or expose them to the images which may affect them. These classifications are taken very seriously in the UK and around the world in cinemas and DVD stores such as HMV.