Analysis of Logos

Research
Many filming companies within all there films always consist of there logo appearing either beginning or after there film and also on there DVD/Video cover, advertisments including flyers, billboards, news ad, Television trailers, Internet, cinemas and many more.

By doing this, it's making more publicity because us as the audience know if we like a film by a certain filming company we know were going to watch any other films done by this company, so by having a logo this would make us more aware who its done by. Most logos are big, bold, readable and sometimes do appear to have some soundtrack in the background such as Warner brothers home entertainment seem to be very verstile and link the genre of there film to there logo for expamle.




As you can see this clip shows where Warner Brother Studios is situated, they have added a gold tinge to the picture to make it look more sepia also then a wavey motion appear to make the image look glossy and mirrorie thats when we realise that the gold tinge is the Warner Brothers logo when it suddenly zooms out onto to screen whilst Bugs Bunny walks along with a carrot, this symbolises that the film may be for children of a young age since we all know that Bugs Bunny is from Looney Tunes.

Warner Brothers
The first Warner Brother logo was during 1923-1929 which was named the 'Brian shield' this consited of a black background a rather large, shaped shield, with a very wide top. The top part of the shield shows a picture of the Warner studio, the bottom having a squashed, stylized "WB". "A WARNER BROTHERS" is above the shield (with "WARNER BROTHERS" in an arc around the shield, the first Columbia logo), with "PRODUCTION" below.

Soon after that from 1929-1936 came the second logo which the words 'WARNER BROS.PICTURES INC' appear and then below that '& THE VITAPHONE CORP' appears in much smaller font, with the 'VITAPHONE' using electric style letters. Below that was a small WB shield in style of the first logo behind this was picture of a flag waving like it was in the wind.

Next, in 1936 was the 'Zooming Shield' which was a over cloud setting with a WB shield design thats zooms to the screen with the words 'WARNER BROTHERS. PICTURES, INC Presents' appearing over the shield.

Within that time they created once again a new logo in the mid 1940's this given the nickname the 'WB Shield' this was suppose to be a more realistic version with 'WARNER BROTHER. PICTURES. INC' over the shield and below presents. This logo was all displayed in a sepia colour. Music then started to appear on the logos normally the bginning of the film or a theme tune.

as the years goes by they get more and more updated as you can tell, since nowdays there logo is in colour with SFX, music etc this just shows that technology has expanded from the 1920's vigourously till now.

Logo Idea's..

After looking at different logo's by popular and successful production companies such as the Warner Brothers, above. We decided to play with different ideas such as;

This was the first idea we came up with, and we actually really liked it and decided to keep it. The idea was inspired by our characters.